What We Do

What We Are:

SPORTFIT is a Coaching Gym.  In the same way a coach prepares a team for sport, we provide the tools, community, and expert support that people need to move, play, look and feel the way they want to.  All of our clients receive personalized training through the lens of athletic performance in a state of the art strength and conditioning facility designed to meet the needs of the most elite performers.

What we help you do:

One of our guiding missions is to help ensure that our clients are able to Move, Look, Feel, Play, and Live the way that they want to. That might mean being able to sprint after a bus, play collegiate sports, or simply get up and down from the ground with ease. Or it could be to love the way you look in the mirror, win a state championship or simply feel full of energy and vitality. We will help you achieve these goals through proper application of the principles of functional exercise, and though we do it through the lens of athletic development, everything is scaled to the client’s current level to ensure a safe, appropriate, and fun experience. Whatever your goals are, we can tailor a program and give you the guidance and support that you need to achieve them through exercise and intelligent movement.

Our "Big Rocks"

A teacher walks into a classroom and sets a glass jar on the table. He silently places 2-inch rocks in the jar until no more can fit. He asks the class if the jar is full and they agree it is. He says, "Really," and pulls out a pile of small pebbles, adding them to the jar, shaking it slightly until they fill the spaces between the rocks. He asks again, "Is the jar full?" They agree. So next, he adds a scoop of sand to the jar, filling the space between the pebbles and asks the question again. This time, the class is divided, some feeling that the jar is obviously full, but others are wary of another trick. So he grabs a pitcher of water and fills the jar to the brim, saying, "If this jar is your life, what does this experiment show you?" A bold student replies, "No matter how busy you think you are, you can always take on more." "That is one view," he replies. Then he looks out at the class making eye contact with everyone, "The rocks represent the BIG things in your life – what you will value at the end of your life – your family, your partner, your health, fulfilling your hopes and dreams. The pebbles are the other things in your life that give it meaning, like your job, your house, your hobbies, your friendships. The sand and water represent the 'small stuff' that fills our time, like watching TV or running errands." Looking out at the class again, he asks, "Can you see what would happen if I started with the sand or the pebbles?"


I can't remember the first time that I heard this story.  It may have been from my college Strength and Conditioning Coach, Mike Boyle.  He added a joke at the end--in the story, beer is substituted for the water, and the moral was "There's always room for beer".

This story has been applied to less philosophical subjects as well.  For someone who is a technician or expert of some sort the 'big rocks' might be those principles that for them are unbendable, those things that underpin everything else, while the pebbles are techniques or tactics and the sand little tricks of the trade.

At Sportfit our 'Big Rocks' are those things that are most important to our client's entire being.  At our most basic, we want people to be healthy and  feel good about themselves. To those ends we prioritize moving well--appropriately and without pain or abnormal limitations--and the principles of process and progression.  Using these guiding principles, we can ensure that people can stay active and achieve those other goals, whether those goals are to have six-pack abs, do a one arm pushup, fit into a dress for a wedding, or play football with their grandchildren.

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